More from Zulily
As a senior designer at Zulily, I owned high touch brand campaigns, including a sale that generated $420k more in sales than the year prior.
Brand campaigns
Art direction
Animation
Social ads
Art direction & editorial design for Free People
Using the client’s brand guidelines, I took inspiration from boho brands like Faithfull the Brand to remain minimal, yet youthful with a hint of holiday.
Images were shot on white, edited for brand consistency with warm lighting and minimal props in Zulily’s in house photography studios. The goal was to steer clear of cliché holiday, and find that happy medium.
How to make a warehouse sale…chic.
What do you do when the models can't shoot at the same time? Photoshop and a great photographer and stylist. The goal was to create a dynamic header for the sale that would stand out with bold colors, simple design, and exciting typography.
Amaryllis
Clarks
Shops
